Do Regional Fashion Weeks Fragment the Industry? Im Interview mit Sophie von Oswald von TribaSpace

It’s a question that everyone in the industry has an opinion on. Does a second, third or in some cases even fourth fashion week in a country strengthen or divide the fashion industry? Some argue that by providing additional platforms for provincial, up-and-coming and graduate designers multiple fashion weeks cause sales to swell and media coverage to surge. Fashion shows bring creative communities together, and do great things for local businesses, non-profits and charities. One could even say that the existence of more than one fashion week democratizes the industry, providing designers, the media and buyers with a choice. But isn’t there something to be said for banding together and showing a unified front? Does it in fact add extra cost to media companies, forcing them to travel to not one but numerous locations, is it really good to be in competition with another city in your country?

Germany is currently asking itself these questions. Currently Germany has two major fashion destinations: Dusseldorf, where the business happens and Berlin, the creative capital, home to numerous innovative, cutting edge designers and Germany’s only fashion week (Mercedes-Benz Fashion Week Berlin)… Until now. The 13th of August will see the launch of Fashion Week Munich taking place at BMW Welt in Munich as location partner.

We spoke to Hakan Günay, Managing Director of Stadtgespräch, the agency handling the press and organisation for the event, to find out his thoughts on this highly topical issue.

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